My guest today is Stephanie Buscemi, the CMO of Confluent. Your host is international keynote speaker and The Actionable Futurist®, Andrew Grill.

Every episode answers the question what’s the future all with voices and opinions that need to be heard. Welcome to the Actionable Futurist Podcast® a show all about the near-term future with practical and actionable advice from a range of global experts to help you stay ahead of the curve. Three actionable tips for marketing in 2022 and beyond.Lessons learned as a Manager during the pandemic.The likely mix between virtual and in-person selling.What the future of marketing looks like.The importance of influencers and advocacy in B2B marketing.Getting out of the 4 walls of marketing.The need for marketers to be more data-savvy.Adapting to marketing in a post-pandemic world.How do you build a business on free, open-source software?.Does going public change how you go to market?.Advice for companies considering an IPO.The similarities between Confluent and Salesforce as category creators.Why Stephanie moved from Salesforce to Confluent.Stephanie’s experience as Salesforce CMO.We discussed a broad range of topics including: “When you cross the road you prefer to use real-time data to make a decision that the road is clear or would you use data that is 5 minutes old?” Prior to SAP, Stephanie was at Hyperion, acquired by Oracle, where she spent nearly a decade, in various marketing leadership positions building the performance management category and Hyperion’s presence within.Īn example used at the Kafka summit we were both attending was: She was previously EVP and CMO of Salesforce, and held the same role at IHS Markit, and also spent a number of years at SAP heading their Marketing functions. Stephanie is a strong advocate for real-time data, especially when it comes to marketing campaigns. We recorded the episode live at the Kafka Summit in London and spoke about a range of topics related to Confluent, and the platform Kafka that came out of LinkedIn, as well as hearing her thoughts on where marketing and events are headed in 2022 and beyond. She was previously EVP and CMO of Salesforce and held the same role at IHS Markit, and also spent a number of years at SAP heading their Marketing functions. If you had the chance to speak with the former CMO of Salesforce about the future of Marketing what would you ask them? I had the chance to do just that on this episode of the Actionable Futurist Podcast, speaking with Stephanie Bushcemi who is currently the CMO of Confluent.

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